This episode is a curveball. It's not about podcasting strategy, funnels, or growth. It's about me...

I turned 40 last June, and the last year and a half have been a complete rebirth. Everything in my life felt like it was burning to the ground and I had to choose between picking up the rubble or walking away and starting a whole new garden.

In this episode, I share what it's really been like to pivot in my 40s, why I let go of Woman UP! and rebranded the community to Her Forties Club and what I've actually learned along the way.

I'll be back to strategy next week, but for now, this is a get-to-know-me episode. If it lands for you, let me know and I'll do more like this.

In this episode:

• What I was telling myself before turning 40 (and why I wasn't being kind to myself)
• The hardest part about pivoting in your 40s when you've already invested years in something
• Why the only failure is completely quitting and what that actually means in practice
• The 'f*ck it and find out' career philosophy I wish I'd adopted ten years ago
• Why podcasting is really about owning your voice and how that became the heart of my course
• How being painfully shy as a child shaped my relationship with podcasting now

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

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