If you take insurance in your practice, there's a good chance you're losing money somewhere in the process without even realizing it.

In this episode, I'm joined by Justin Ith, co-founder and CEO of Aria, to talk about the hidden costs of accepting insurance and the places where revenue tends to slip through the cracks. We break down credentialing, eligibility verification, claim submission, and denials, and Justin shares what practice owners should be paying attention to in each area.

We also talk about why so many denials actually start much earlier in the process, how small errors can turn into lost revenue, and how automation can help growing group practices reduce administrative work without continually adding more staff.

If you're running an insurance-based practice and want to protect your revenue while making the administrative side of your business easier, this episode is for you.

Watch on YouTube

04:41 Meet Justin Ith, Co-Founder of Aria
05:27 The Story Behind Aria
10:07 Four Ways Insurance-Based Practices Lose Money
11:32 Credentialing Mistakes That Delay Revenue
14:28 Eligibility Checks & Medicaid Challenges
16:52 Claim Submission, Modifiers & Human Error
19:02 Why Insurance Denials Really Happen
23:56 How Aria Helps Practices Automate & Scale

Show Sponsor Wise Practice Summit

If you're enjoying today's episode, I want to personally invite you to one of my favorite events of the year—the Wise Practice Summit, happening October 8th through 10th in Nashville, Tennessee.

If you're a practice owner who wants practical strategies to grow your business, become a stronger leader, and connect with other faith-based practice owners who truly understand the unique challenges of this work, this event is for you.

Over three days, you'll hear from incredible speakers, gain actionable tools you can implement right away, and connect with trusted partners like GreenOak Accounting and other experts who are dedicated to helping private practice owners thrive. More importantly, you'll be surrounded by a community of people who share your heart for serving others while building healthy, sustainable businesses.

We're just a few weeks away, so if you've been thinking about joining us, now is the time to grab your ticket. I'd love to meet you in Nashville and spend those three days learning and growing together.

Learn more here: https://www.wisepracticeconsulting.com/summit-2026-1

Meet Justin Ith

Justin Ith is the co-founder and CEO of Aria, the practice automation platform for growing group practices. He has spent the past decade in health technology, with a focus on billing and revenue cycle, working with organizations of every size, from solo practices to large systems like Optum, Providence, and Seattle Children's. What he cares about most is the business side of running a practice: the owners who set out to help people and end up buried in back-office work they never trained for. That is the problem he started Aria to work on.

Justin's Resources

• Justin's LinkedIn
• Aria on LinkedIn
• Aria

Links and Resources

Wise Practice Summit

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