This episode is a MUST listen.

If you feel overwhelmed by the speed of technology right now—whether you’re a designer, a writer, or just wondering “is a robot coming for my job?”—this conversation is for you.

Today, you’re getting a front-row seat to a live experiment. Steffi sits down with branding veteran Richard Chapman with a massive twist: AI is asking the questions.

Using Claude to generate the script and ElevenLabs to voice it, they let technology take the lead. Richard, who has navigated every tech shift from the death of QuarkXpress to the birth of the web, breaks down how to move from fear to "aspirational hoping."

Together, they explore a new framework: Don't look at AI as a tool that replaces you. Look at it as a raw material you get to shape.

You’ll learn:

• The "What If" Mindset: How to turn prompting from a shot in the dark into a creative superpower.
• Why You Need the "Messy Middle": Why skipping the struggle of creativity destroys the result—and how to explain this to clients.
• Shift to Probabilistic Thinking: Adjusting your brain from tools that do exactly what you say, to materials that predict what you might want.
• Disrupt Yourself: A strategy for analyzing your skills before the technology does it for you.

You’ll also hear why "Chatty Pete" (ChatGPT) might be the key to fixing HTML emails, and why human connection is more valuable now than ever before.

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ABOUT RICHARD

Richard Chapman trained at the London College of Printing and Goldsmiths College, initially imagining a future designing beautiful magazines. He worked at publications including World of Interiors, House & Garden and Vogue in London, then Premiere and New York magazine in New York City.

In 1999 he joined Conran Design Group, working on clients including Shell, Royal Mail, Citroën and Sainsbury's. Four years later he founded his own consultancy, which grew into Richard Chapman Studio.

The studio specialises in branding and web design for professional sectors including venture capital, legal services, real estate investment and the wine trade. Clients range from tech startups, Gulf hospitality or financial services firms to a thriving client base in the UK, with many long-term partnerships. The studio's approach emphasises user-centred strategic branding and cultural authenticity as technical skill.

Richard also serves as Chair of the Shine School Media Awards, the studio's primary charitable activity. In his free time, he spoils his niece and nephews, travels widely with friends and is a keen photographer.

LinkedIn

Richardpchapman.com

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