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Justin and Kyle tackle one of the most common questions podcasters ask: Is it even worth podcasting if you don’t have—or want—a large audience? While growing a show is valuable, they break down why audience size alone is a misleading metric and walk through four overlooked ways podcasting delivers real ROI for business owners. From personal branding and relationship building to content repurposing and lead generation, this episode reframes podcast success around business impact—not download numbers. If you’ve ever questioned whether your “small” podcast is actually working, this conversation will change how you measure success.

Key Takeaways:

• Podcasting delivers ROI far beyond audience size

• A podcast acts as a powerful personal branding asset

• Hosting a show accelerates relationship-building and referrals

• Podcasting creates a built-in networking system

• Your podcast can serve as the core engine for all your content

• Repurposing episodes increases reach without extra effort

• Niche shows generate leads with surprisingly small audiences

• Download numbers matter less than alignment with business goals

Key Timestamps:

(00:00) – Is Podcasting Worth It Without a Large Audience?

(01:00) – Defining What “A Large Audience” Actually Means

(03:00) – Reason #1: Personal Branding

(05:00) – Reason #2: Relationship Building

(08:00) – Reason #3: Podcasting as a Content Engine

(10:30) – Reason #4: Niche Podcasts Convert Better Than Big Shows

(13:00) – Why 100 Listeners Is More Powerful Than You Think

(13:30) – Recap: The 4 Real ROI Drivers of Podcasting

Key Topics Discussed:

Podcast ROI, Podcast Audience Growth, Podcast Download Metrics, Podcast Personal Branding, Relationship Building Through Podcasting, Podcast Networking Strategy, Podcast Content Repurposing, Podcast Content Engine, Podcast Lead Generation, Niche Podcasts, Small Podcast Audience Strategy, Podcast Marketing for Business Owners, Measuring Podcast Success, Podcast Goals Framework, SimplePod Studios, Justin Peters, Kyle Peters, The Podcast Playbook