4. IF ARTISTS CAN REACH FANS DIRECTLY, WHY DO WE STILL NEED THE MIDDLEMAN?
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4. IF ARTISTS CAN REACH FANS DIRECTLY, WHY DO WE STILL NEED THE MIDDLEMAN?
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EPISODE 4 — IF ARTISTS CAN REACH FANS DIRECTLY, WHY DO WE STILL NEED THE MIDDLEMAN?
George Howard, one of Berklee College of Music’s prominent educators, once argued that every unnecessary layer between artists and fans is detrimental to the music industry.
Today, technology can bring creators and audiences closer than ever before. Platforms like YouTube demonstrate how a technological intermediary can create real value by connecting content creators directly with the people who want what they create.
So how did major record labels acquire so much power—and why do they continue to hold it when the value they add is increasingly open to question?
In this episode, Scott Kirby and Eric Rodríguez examine the role of intermediaries, the difference between enabling connection and controlling it, and what a more direct relationship between artists and fans could mean for the future of music.