You know your numbers are supposed to tell you something useful. You're just not sure what you're looking at or why it keeps feeling like a judgment every time you open the report.

This episode is for the founder who's been running their business off the bank balance and knows, somewhere in the back of their mind, that there's a better way to do this.

I'm a CPA and business advisor with nearly 30 years of experience, and I ignored my own books for a stretch because I already knew what they'd say. In this episode, I walk through the two financial tools I use inside my own firm, why the standard P&L isn't giving you the full picture on small business profitability, and how a cash spend plan puts a name on every dollar so you can make decisions without doing mental math against a number that changes by the hour.

00:00 – Overcoming the Fear and Shame Around Business Finances
01:17 – Common Reasons Founders Ignore Their Numbers
04:28 – Depersonalizing Your Financial Reports for Better Decisions
07:03 – The Two Essential Metrics Every Founder Should Track
10:23 – Building a Cash Spend Plan to Regain Financial Control
16:03 – Turning Financial Data Into Better Business Decisions

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Looking for advisory support or ready to work with Jennifer? Check out the website: https://futureviewcpa.com

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