Today on The Owner Seat Podcast, host Albert Ramos goes behind the curtain of fitness + wellness media — and into the coaching economy problems most brands would rather keep off-camera.

Elisa Edelstein is the Editor-in-Chief of Coach360 and a NASM Certified Personal Trainer — which means she’s not just reporting on coaches… she is one. She sits at the center of what gets amplified, what gets ignored, and what operators are getting dead wrong about staffing, retention, and career development.

This episode is for founders and operators who are tired of:

1. the highlight reels
2. the “pay to play” narratives
3. and the pretending that coaching burnout, misinformation, and retention issues are “normal.”

Fitness + wellness media (the real incentives):

1. How media actually makes money — and what that rewards (and distorts)
2. Editorial integrity vs. sponsorships: where Elisa draws the line
3. Coach360 vs. Athletech vs. FittInsider vs. Club Solutions — who’s hitting, who’s missing

The coaching economy (staffing, pay, burnout):

1. The biggest structural problem in the coaching career path
2. “No one wants to work” vs. “no one pays well” — who’s right and why
3. The real reasons great coaches leave good gyms
4. Career Lab by Coach360 (Jan 17, LA): what it solves that most conferences completely ignore

I’m Albert Ramos, Fractional CFO + Founder at Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($500K–$30M) build cash visibility, utilization + pricing models, and a finance engine that doesn’t collapse under growth.

New episodes drop every Monday & Friday at 8:00 AM CST.

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Hit play — and take your seat back.