379: Stop Wasting 95% of Your Marketing Budget. (The Buyer Strategy No One Talks About!)
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379: Stop Wasting 95% of Your Marketing Budget. (The Buyer Strategy No One Talks About!)
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Most businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%.
After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry.
In this episode, I walk through a real-world example that changed how I think about visibility, timing, and trust and I share the low-cost strategy we've been running since 2014 that most marketers don't even know is available to them.
If your pipeline feels like a hamster wheel, this one's for you.
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