Every farm has friction. The question is… can you see it?

Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we've become blind to because we know our own systems so well. The good news? You don't have to eliminate every point of friction to see results. Sometimes removing just one obstacle can make a meaningful difference.

In this episode, I'll introduce you to the concept of becoming a Friction Detective. Together, we'll explore the most common places friction hides in a farm business, the questions you should be asking as you audit your customer experience, and how to identify one simple improvement you can make this week to help more customers move from interested... to buying.

It's time to put on your detective hat.

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