Today on The Owner Seat, host Albert Ramos goes inside the real transformation story most founders never talk about: the moment your health, your family, and your identity collide — and you either change… or you drift.

Don LaTorre is the Founder of Layman’s Fitness — an online coaching business helping busy parents lose weight with simple, sustainable, kettlebell-based training.

But Don didn’t start as a “fitness guy.”

He started in corporate HR… until stress, weight gain, and a panic attack forced a hard reset.

And then he did the thing most people talk about but never do:

He rebuilt his health, rebuilt his habits, and walked away from the safety of corporate life — with a wife, three kids, a mortgage, and a mission.

This episode is for:

1. parent-entrepreneurs
2. founders building from the kitchen table
3. operators who want to win in business without losing at home

In this episode, we unpack:

1. The turning point that forced Don to change (and what actually worked)
2. Why kettlebells made fitness fun again — and why simplicity beats intensity
3. How Don built Layman’s Fitness from $696/month into a full-time business
4. The transformation patterns Don sees in parents who succeed vs. quit
5. Food flexibility + “budgeting calories like money” (and why it sticks)
6. The business realities: sales, pricing, systems, consistency, confidence
7. Stability vs growth when your family depends on you
8. What “earned, never given” really means in faith, family, and business

If you’re trying to build something real — and you refuse to sacrifice your family to do it — this one will hit.

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

👉 Book a CFO Strategy Call

If you want CFO-level clarity on your numbers:

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1. 13-week cash flow structure
2. Location-level unit economics
3. Core KPI dashboard for studios
4. Owner Seat finance rhythm you can actually run

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The Owner Seat is where fitness, wellness & HALO owners talk cash...