358. The Uncomfortable Truth About Your Personal Brand
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358. The Uncomfortable Truth About Your Personal Brand
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Your personal brand determines your success more than talent ever will. In this video, I reveal why you're already a product (like Starbucks or Apple) and how every action either builds or destroys your reputation. Discover what people REALLY say when your name comes up, the three words that define your brand, and how to bridge the gap between who you are and who you want to be. Whether you're job hunting, dating, or building a business, your personal brand is your most valuable currency.
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0:00 - Intro
0:05 - You're Already a Brand (The Starbucks Test)
0:50 - What Happens When People Hear Your Name?
1:30 - The Brutal Truth About Your Reputation
2:17 - How Your Brand Affects Dating & Relationships
3:21 - Why You're Attracting the Wrong People
4:18 - The Google Search Test
4:37 - The 3 Words Exercise
5:25 - Bridging Your Brand Gap