I can totally understand why SEO can feel like it’s always changing if your entire strategy is focused on ranking for one big keyword. But that’s exactly why I don’t want you putting all of your SEO effort into one search!

A strong SEO strategy uses a mix of higher competition keywords and lower competition keywords that can bring the right people to your website in different ways.

In this episode, I’m walking through how I think about lower competition keywords for photographers and wedding venues. I’m also sharing how these keywords can help you build an SEO strategy that keeps bringing in qualified traffic for years.

What I Cover:

- Why focusing on one high competition keyword can make your SEO strategy less steady

- How to diversify where your search traffic comes from

- Examples of lower competition keyword opportunities for wedding photographers and venues

- What to create to target these keywords

- How I find lower competition keyword ideas using brainstorming and SEO data

Recommended Episodes:

- Episode 34: Is SEO Really “Always Changing”?

How We Can Help:

🔧 Wedding SEO Bootcamp for wedding pros: https://saradoesseo.com/wedding-seo-bootcamp/

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!