35. I'm Going to a Christmas Light Convention. Here's Why. | Productivity and Leadership
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It's the middle of August. The last quarter of the year starts October 1, which means whatever you do with your final 90 days is being decided right now, while you are deep in the work of your business and not thinking about it at all.
Ginny is driving from North Carolina to Orlando for a convention about power washing, window cleaning, and Christmas light installation, and she and Joe own an appliance service company. In this episode she explains why, and walks through three ways to get far enough outside your business to actually see it: your own industry conference, an adjacent industry conference, and a do it yourself retreat that costs almost nothing. Then she covers what to do once you get there, including the three questions to ask about your January goals and how to sort them into three piles.
You will learn why the drift most owners feel is a visibility problem and not a discipline problem, why October is your execution window instead of your planning window, and how to tell a real needle mover from a task dressed up like one. If you have ever finished a year working harder than anybody in your town and still could not say what it built, this one is for you.
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Mentioned in This Episode
- Get the View planner, the free download for this episode: outcomeacademy.com/episode35
- Find Your Hazard Quiz, seven questions and about two minutes: outcomeacademy.com/findmycamp
- Eight Thousander Expedition™: outcomeacademy.com/summit
- PSA, the Professional Service Association
- UASA and the ASTI conference
- The Huge Convention
Thanks for listening to The Business Mountain Podcast.
If you enjoyed this episode and want to keep learning how to work ON your business with systems, strategy, and practical tools, here are a few ways to stay connected:
Website: https://www.outcomeacademy.com/
Facebook: https://www.facebook.com/ginny.outcomeacademy
Instagram: https://www.instagram.com/ginny.outcomeacademy/
YouTube: https://www.youtube.com/@outcomeacademy
LinkedIn: https://www.linkedin.com/company/outcome-academy
If this episode was helpful, be sure to follow the show or subscribe on YouTube so you don't miss future conversations. If you know a local service business owner who could use this, it would mean the world to us if you'd share it with them.
Your outcome isn't a wish. It's a decision.