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Chocolate shows up everywhere at Easter, but Spain tells a different story once you look past the shop displays. We’re leaning into that contrast by taking you to Villajoyosa in Alicante, home of Valor, the historic Spanish chocolate brand founded in 1881 and still family-owned today. What starts as a “local factory next door” quickly turns into a global business that exports to over 60 countries, and we talk through what that kind of growth looks like when your cocoa has to be sourced abroad.

We also get nerdy about Spanish chocolate tradition: cacao arriving in Spain in the 1500s via Seville, the original thick and bitter drink, and why hot chocolate here still feels like a ritual rather than a quick mug of cocoa. If you’ve ever searched for Spanish hot chocolate, chocolate con churros, or the best food experiences in Spain, you’ll recognise the details that matter: texture, timing, and how these treats anchor social moments. We also share what the free Valor factory tour is like, the surprisingly memorable “placer adulto” advertising that helped shape the brand, and why Valor cafés are such a smart extension.

Then we shift to Semana Santa and Easter in Spain, including the key 2026 dates, the cities that deliver the most intense Holy Week atmosphere (think Seville, Malaga, Valladolid), and the seasonal sweets and street-level senses that define it all, from torrijas and mona de Pascua to incense and palm braiding. Stick around for our first ever giveaway with the boutique hotel Mansión Iturbe in Pátzcuaro, Mexico, and tell us what your ultimate Easter treat is. Subscribe, share, and leave a review so more curious travellers and food lovers can find us.