This isn’t about algorithms, dancing on Reels, or becoming someone you’re not.
It is about understanding what running a flower business actually involves.

Here’s what we unpack:

🌱 Growing flowers ≠ selling flowers
Most beginners are better growers than they think.
The problem isn’t the flowers — it’s that no one knows they exist.

Posting occasionally, quietly launching a website, or mentioning it to a neighbour isn’t a marketing strategy. That’s hope. And hope isn’t a business model.

🌱 Why the growers who sell out aren’t “better” growers
They’re better communicators.

The growers you see selling out every week talk — consistently — about:

• what they’re growing
• why they’re growing it
• when it’ll be ready
• and who it’s for

Often weeks or months before they expect anyone to buy.

🌱 Why marketing is part of the job (even if you hate it)
If you want a sustainable flower business, you’ll likely spend more time marketing than growing.

That doesn’t mean shouting, being cringe, or chasing trends.

It means showing up, talking about your flowers, and repeating yourself far more than feels comfortable.

🌱 Marketing early stops waste later
So many growers:

• grow too much
• grow without a sales plan
• end up discounting, composting, or giving flowers away

Marketing lets you grow with intention — matching supply to demand and building relationships before you need the sales.

🌱 Simple marketing that actually works for beginners
No funnels. No ads. No tech overwhelm.

Good beginner marketing is:

• picking one or two places to show up
• talking about your flowers before you have them
• saying the same thing again (and again… and again)
• making it painfully obvious how to buy

If people are DM’ing you asking “are these for sale?” — your marketing hasn’t done its job yet.

🌱 You’re not just a grower — you’re a business owner
A flower business that doesn’t sell is just a very expensive garden.

That doesn’t make you less authentic.
It makes you sustainable.

And if you truly don’t want to do the marketing? That’s not failure — it’s clarity. But selling flowers long-term won’t happen without it.

A Realistic Look at “Two Hours of Marketing”

I break down exactly what those two marketing hours can look like — from taking photos and writing a simple email, to researching local outlets and planning next week’s content.

No complexity. Just consistency. Because consistency beats complexity every single time.

Mentioned in This Episode

🌱 Episode 15 + Blog: Planning for Profit – How Many Flowers You Actually Need to Grow