325. The Future of Fitness in Southeast Asia with Olivia Billingham of Ezypay
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We sat down with Liv Billingham from Ezypay to unpack the biggest trends shaping the fitness industry across Southeast Asia.
We break down the opportunities and challenges in Singapore, Malaysia, Indonesia, the Philippines and Thailand, discussing everything from market maturity and consumer behaviour to localisation, digital wallets and recurring payments.
We also explore why community continues to outperform technology alone, why operators need to think beyond simply importing a successful model from another country, and what brands should consider before expanding into new markets.
Essential listening for anyone operating or investing in the region.
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