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If you're a roofing company posting content on Instagram, TikTok, or YouTube and you have no idea how those posts are actually performing in Google search — this video is for you.

Google Search Console just added a feature most roofing owners haven't heard about yet.

You've always been able to connect your website to Search Console to see what people search to find your site. Now you can do the exact same thing with your social media accounts.

In this episode, Coleman breaks down what this update means, why it matters, and how your competitors could already be using it to outrank you on Google — even if your website SEO is solid.

You'll learn what Google Search Console's new social property feature actually does, how to add your Instagram, TikTok, and YouTube accounts to it, and why ignoring this could mean losing search visibility to competitors you didn't even know you were competing with.

Key Takeaways for Contractors

• Google Search Console now lets you connect social media accounts, not just your website

• Why your competitors' social posts could be outranking your website right now

• How to check if you're showing up for high-intent searches like "roofing company near me"

• The difference between material-based keywords and high-intent keywords

• Step-by-step: how to add your social properties to Google Search Console

• Why "omnipresence

Key Timestamps

0:00 SEO is changing and here's why

0:20 Google Search Console now tracks your social media accounts

1:13 Why this update matters for your visibility

1:51 How competitors could already be outranking you

2:29 Step-by-step: adding your social properties

3:29 How Contractor Dynamics can help you set this up

If you want to learn how Contractor Dynamics helps roofing companies build marketing systems that connect activity to real growth, watch this free video that walks through our entire system:

https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26

Ready to put this into action for your company?

Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to grow your visibility online.

👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26

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