314: How To Impress Corporate Buyers Without Begging
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314: How To Impress Corporate Buyers Without Begging
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概要
If you’ve been wondering how to close corporate contracts and actually get corporate decision-makers to take you seriously… this episode is the one you’ve been waiting for.
Because listen—corporate buyers aren’t just looking for someone “good.” They’re looking for someone who makes them feel confident, protected, and prepared.
In this powerful conversation, Ashley sits down with Attorney Steffany Cunningham, General Counsel (North America) at National Express, who oversees a team of 30 and manages a multi-million dollar vendor budget. She’s worked with top-tier vendors, hired them, fired them, kept them, and referred them. And she’s sharing the real behind-the-scenes truth about what makes a vendor stand out.
If you want to win in corporate, you’ve got to know how corporate leaders think. And that’s exactly what this episode delivers.
▪️ What corporate decision-makers REALLY look for when hiring vendors
▪️ How to pitch corporate contracts without sounding “new”
▪️ The #1 mistake vendors make when they don’t understand the business
▪️ How to stay top of mind after you’ve already landed the contract
▪️ How strong vendors help executives look like rockstars to their boards
▪️ What it takes to build trust with senior leaders and get repeat work
This conversation is for experts, consultants, speakers, coaches, and service providers who want to land corporate speaking opportunities, secure corporate consulting contracts, and position themselves as the kind of vendor corporations keep on speed dial.
Because here’s the truth: People see your services through the lens you give them. So if you present yourself like a beginner, they’ll treat you like one.
And we’re done doing that.
Guest Spotlight: Attorney Steffany Cunningham
Steffany Cunningham is General Counsel (North America) at National Express, a major transportation organization serving school districts across the U.S. and Canada. She leads legal strategy, manages vendor partnerships, and supports large-scale operations across North America. Modern Counsel
Connect with Ashley and Resources Mentioned:
✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
✔️ Waitlist for Black Women Sell Live: https://www.blackwomensellevent.com/
✔️ Pitch Your Way to Cash® Membership: www.pitchyourwaytocash.com
✔️ Join the Speak Your Way to Cash® Skool Group: https://www.skool.com/sywtc
✔️ Join the Speak Your Way to Cash® Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash/
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