『312: Why the Best Ag Tech Is Built With Growers』のカバーアート

312: Why the Best Ag Tech Is Built With Growers

312: Why the Best Ag Tech Is Built With Growers

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The biggest challenge in ag tech isn't innovation — it's making tools that actually work on the farm. Matthew Hoffman, General Partner and Head of Farms at Reservoir, shares how the company is helping ag tech startups develop tools that solve real farming challenges. By partnering directly with specialty crop producers, including winegrape growers, Reservoir gives companies access to farms, equipment, and real-world feedback to refine technologies before they reach the market. Matthew highlights emerging innovations in autonomous equipment, robotics, machine vision, and farm management technology, and explains why grower involvement is essential to creating solutions that fit the realities of vineyard operations. Resources: 6/10/2026 REGISTER: Technology Field Day Tailgate129: The Efficient Vineyard Project233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models249: Making it Easier to Use Satellite Data in AgricultureMatthew Hoffman - LinkedInReservoirReservoir - LinkedIn Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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