Most men in their 40s and 50s don’t fail because of effort. They fail because no one ever handed them a clear plan that fits real life.

In this episode, Coach Brian breaks down the 10 habits every man must master to get lean, strong, and energized again. These are the same habits his clients use to drop 20 to 30 pounds in 100 days without living in the gym or eating like a monk.

You’ll learn how to build a foundation you can trust, how to create structure that actually works with a demanding schedule, and how to fuel and train your body in a way that supports testosterone, strength, and sustainable fat loss.

Inside this episode, you’ll learn:

• Why weighing in every morning is the most underrated tool for accountability
• How to use resistance training to protect muscle and lift metabolism
• The simple planning system busy men use to stay consistent all week
• How a controlled cheat meal keeps you sane and supports progress
• Why sleep is a core fat-loss skill for men over 40
• What whole foods actually do for your metabolism
• How hydration sharpens energy, focus, and fat loss
• How staying occupied prevents overeating
• Why active hobbies beat traditional cardio
• How 30 days of calorie tracking can permanently change your results

If you’re ready to rebuild your body and feel strong again, this episode gives you the exact blueprint to start today.

For more support and to join the 100-Day Call To Rise Challenge, visit www.thecalltorise.com.