#307 - The Benefits of Repeat Testing in Jury Research
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#307 - The Benefits of Repeat Testing in Jury Research
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概要
CSI Litigation Consultant Linda Khzam joins Bill Kanasky, Jr., Ph.D. to share the breakdown of a recent case and the jury research process that was used. Bill and Linda take a deep dive into the who, what, when, where, and why of Case Assessment Panels, which are virtual focus groups, and are the primary methodology for conducting exploratory jury research. Case Assessment Panels can be conducted at any stage of the litigation and can be used to explore juror insights on parties, evidence, liability, apportionment of fault, witnesses, and damages. They also discuss the importance of validity and reliability in jury research and how much they matter in the confidence and certainty around the results. Linda also describes the process that was used when mediation was not successful in this case and the jury research that was conducted in preparation for trial, including testing of opening statement and visuals to avoid missteps prior to trial.