302: From Survival Mode to Systems: How Ashley Ortiz Built a Million-Dollar Family Business Without Burning
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302: From Survival Mode to Systems: How Ashley Ortiz Built a Million-Dollar Family Business Without Burning
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What does it really look like to build a business while raising a family?
In this episode of Call Me CEO, I’m joined by Ashley Ortiz, founder and CEO of Bella Vista Painting, a woman- and minority-owned, family-run painting company she built alongside her husband in the Pacific Northwest.
But this isn’t a highlight reel conversation.
Ashley shares the behind-the-scenes reality of building her business from the ground up—working full-time jobs, bringing her kids to job sites, and navigating the overwhelming season of doing everything herself.
We talk about the turning point that shifted her out of survival mode, how hiring the right support changed everything, and what it actually takes to build a business that creates both income and presence.
If you’ve ever felt stretched thin, stuck doing it all, or unsure how to grow without burning out… this episode will give you both perspective and practical next steps.
Connect with Ashley:
- Instagram: @bellavistanw
- Website: Bella Vista Painting
- Free Guide: How I Left My 9–5 & Built My Business Full-Time
Connect with Camille:
- Instagram: @CamilleWalker.co
- Podcast: @CallMeCEOPodcast