
3 crucial details you should nail down when starting your business
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Summary
When starting a business, it's important to have a realistic understanding of the cost of starting and running it, determine your expectations, figure out what you want to sell, and decode your target market. Niching down is advocated for because customers prefer to buy from specialized companies that offer higher quality products. Create an avatar of your ideal customer to get specific with your marketing and observe how similar companies interact with their customer base online. Social media is a helpful tool for promoting businesses, but it's important to have clarity on cost expectations, product selection, and target market.
#RealisticBusiness #NicheSuccess #SocialMediaStrategy
Timestamps
[00:00:00] "Steps to Take Before Starting Your Business"
[00:02:55] "Starting a Business: Costs and Target Market"
[00:07:24] Nailing Down Your Ideal Work Hours for Business Success
[00:10:00] Product Choice: Passion or Demand?
[00:11:56] Narrowing Your Niche vs. Casting a Wide Net
[00:15:57] Decoding Your Target Market: Creating an Avatar
[00:20:44] Why Being Unique Online Is a Superpower
[00:24:19] "The Challenge of Offering Multiple Products and Pricing"
[00:26:19] Running a Business Without Social Media Promotion - The Hard Truths