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3: What’s the difference between a strategy and a plan? And do you need both?

3: What’s the difference between a strategy and a plan? And do you need both?

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Ever wondered what the difference is between a communication strategy and a plan? Or if you need both? In this episode I explain the difference, what you should include in each and if you really need both. I also provide a little explanation of each element of a strategy and a plan so you can start creating your own communication strategy and plan for your business.

I will share:

  • A definition of a communication strategy and a plan
  • The key difference between a strategy and a plan 
  • The core elements you need to include in each one
  • Why we need both and how they work together including a reference to peanut butter and jam…

 

For more information and to download the resource ‘Engage your audience in 3 easy steps’ I mention in this episode go to www.calmcommunication/resources

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