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Many nonprofits pour time and money into events without ever stopping to ask whether they're the right events in the first place. In this episode of the Executive Thought Partner Podcast, Daniel sits down with event and marketing specialist Hailey Jerome to unpack the costly mistakes nonprofits make — from showing up at events where their mission doesn't align with the audience, to inconsistent branding that quietly erodes trust over time. Hailey draws on more than a decade of events experience to explain why intentional decision-making, not just visibility, should drive where and how organizations show up in their communities.

The conversation moves into the practical side of execution: building a consistent brand kit, nailing a one-minute elevator pitch that flexes by audience, using QR codes and data responsibly post-event, and why every event professional needs a well-stocked "go-to" emergency kit. Whether you're a nonprofit leader planning your next gala or a small business owner figuring out where to invest your limited event budget, this episode offers a clear framework for getting more value out of every appearance you make.

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📝 If you're reading this and you're in the higher ed, collegiate athletics, or general nonprofit field, I'd love for you to take my survey.

Available for Speaking I'm selectively available for keynotes, leadership retreats, and executive panels on decision-making, organizational culture, and leadership identity. If you're building a lineup for your next event, I'd love to be in that conversation.

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