#3 George Hedley - Getting Off the Low-Bid Treadmill
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If you’re a home remodeling contractor tired of chasing word-of-mouth, guessing at marketing, or living in cash-flow panic, this one’s for you. Chad sits down with George Hedley—legendary contractor turned coach—who grew a commercial construction company from $0 to $50M in seven years, built/developed millions of square feet, and now runs Hard Hat Biz Groups helping owners scale with systems, leadership, and profit.
George breaks down the mindset and moves that separate stressed operators from true owners: hiring before you feel ready, delegating the work so you can win the work, specializing to command margins, and choosing higher-value markets on purpose. Chad adds real-world stories from exiting his own service/remodeling company—how stepping out of day-to-day created an asset buyers lined up to purchase.
In this episode, you’ll learn:
- Why “let go to grow” is the only path past 2–8 employees
- How to buy back your time: spend money → gain time → scale
- The specialization advantage (dialysis centers → 20% net!) and how it applies to remodelers
- Targeting high-end zip codes and projects to attract $100k–$300k+ remodels
- Building a leadership org (GM vs. PM vs. CFO/Controller) and when to hire each
- How peer groups + accountability (P&L, org charts, KPIs) compress years into months
- Escaping the low-price treadmill without losing deal flow
Guest:
George Hedley, Contractor Coach & Founder, Hard Hat Biz Groups — 26-year World of Concrete speaker, author, and coach to $3M–$150M construction firms.
Chad’s Takeaway: Freedom isn’t found in doing the work—it’s built by leading the people who do the work, aiming at the right market, and installing systems that run without you.
Get Your Business to Work! (BenBella; also sold on his sites/Amazon).
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- Email: gh@hardhatbizcoach.com
; Phone: 800-851-8553; Contact form on site.
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Websites: hardhatbizcoach.com (primary), hardhatpresentations.com (speaking/resources).
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- Mastermind info request: GH@HardhatPresentations.com
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hardhatbizcoach.com - LinkedIn: /in/georgehedley.
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Call to Action:
- Want help targeting higher-value remodels and building a business that runs without you? Book a discovery call with Chad and get your first action plan.
If you want to start winning bigger jobs, faster, this episode gives you the exact process you can implement tomorrow.
📄 Get the free Opportunity Checklist:
Email Chad at Chad@OutsideTheBusinessBox.com
to request your copy.
💼 Need help marketing your remodeling business?
Visit OutsideTheBusinessBox.com
for a free digital assessment.
🧠 Connect with Chad:
Follow the Sawdust to Success Facebook page for more tools, tips, and coaching resources: Sawdust to Success on Facebook
Or Call Chad...972-877-3585