Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions.

But do the math at exit, and you get a very different story.

In this episode, Sophia Matveeva talks to Melanie Nabar, growth equity investor at Volition Capital, about what the fundraising journey actually looks like from the investor side — and what founders need to understand before they enter it.

You'll learn:

• Why the equity you give away at the very beginning is the most expensive equity you'll ever part with
• The difference between seed, venture capital, growth equity and private equity — and which is right for you
• Why a founder owning only 5% of their own business is a red flag for serious investors
• How to stress-test an investor relationship before you're locked in
• Why companies are staying private longer — and what that means for your exit strategy
• The due diligence questions founders rarely think to ask

Sophia also shares her own experience joining a corporate accelerator — and why she wishes she'd had this conversation first.

Timestamps:

• 00:00 - Introduction: The equity trap of accelerators
• 03:22 - Are all accelerators created equal?
• 08:23 - Why VCs care about founder dilution
• 15:10 - Fundraising stages: Friends and family to IPO
• 24:55 - Why companies stay private longer
• 28:21 - Building investor relationships over time
• 32:03 - Stress testing investor relationships during diligence
• 37:41 - Why growth equity is the sweet spot
• 41:44 - Closing

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Transcript: https://www.techfornontechies.co/blog/the-fundraising-mistakes-that-haunt-founders-for-years