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Roofing companies: if your marketing isn’t working, it’s not because you need a new tactic—it’s because you’re not respecting the game.

In this episode, Joe breaks down why most roofing companies struggle with marketing in 2026—and what actually needs to change if you want consistent, predictable growth.

If you feel like you’re spending money on marketing but not seeing results, this will show you exactly what to fix.

Key Takeaways for Contractors

✔️ Why marketing is harder in 2026 (and what changed)

✔️ The biggest mistake roofing companies make with marketing

✔️ Why “casual commitment” leads to poor results

✔️ How to structure your marketing for long-term success

✔️ What it really takes to compete in today’s market

Timestamps

00:00 Why your marketing isn’t working

01:33 Why marketing got harder in 2026

04:15 You must respect the game

05:27 Get clear on your growth targets

06:04 Someone must own marketing

08:51 The truth about shortcuts in marketing

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