284. The Real Reason Personal Brand Content Is Taking Over & What Subconscious Marketing Has To Do With It
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Personal stories are converting clients right now like nothing else and educational content is no longer trending. There's a specific subconscious reason why that is happening and I'm going to share it with you.
Today, I'm talking about subconscious marketing and showing you what's happening in your ideal client's subconscious mind when she reads your story versus the boring " 5 tips" carousel. Using storytelling in sales is doing something very specific in your ideal client's mind and it's the missing piece that makes her say yes to working with you. This is the conversation that will shift how you show up online.
Topics covered on Subconscious Marketing:- Why personal brand content is converting right now
- What AI has done to educational content and the one thing it can't replicate when you sell on social media
- The gatekeeper in your ideal client's mind that decides if your message lands or get ignored
- Why your story doesn't need to match your ideal client's for subconscious marketing to work
- The visibility subconscious blocks that are keeping you hiding behind polished posts
- Apply to work with me
- The Subconscious Membership
- Come say hi on Instagram | Facebook | YouTube
- The Subconscious Institute
- 100. Hitting 250K, Choosing a Break Up and Moving Back to the Other Side of the World
Detailed show notes: http://www.rebeccahaydon.com/podcast/personal-brand-content-is-taking-over-what-subconscious-marketing-has-to-do-with-it