In this episode of The Owner Seat, Albert Ramos sits down with Beth Potter — Franchise Owner of True Movement®, former VP of Sales at Walla, and former Chief Experience Officer at Studio Grow.

Beth has spent over a decade inside the heart of boutique fitness — helping studios all over the world design businesses that actually scale and feel good to run. Today, she’s building her own chapter as a True Movement® franchise owner while writing openly about motherhood, identity, and leadership through Beth’s Journey Unfiltered.

This conversation is candid, human, and uncomfortably useful for any fitness or wellness owner trying to grow without burning themselves out.

• How boutique fitness is maturing — and what real leadership looks like in this next era
• Why culture, care, and connection will outperform clever marketing every time
• What Beth learned from Walla, Studio Grow, and global studio work — and why she chose ownership
• How motherhood, movement, and leadership intersect in ways most owners ignore
• What “a studio that scales” actually looks like in operations, team, and numbers

I’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.

I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.

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If you want CFO-level clarity on your numbers:

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• 13-week cash flow structure
• Location-level unit economics
• Core KPI dashboard for studios
• Owner Seat finance rhythm you can actually run

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The Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle.

New episodes every Monday & Friday at 8:00 AM CST.

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