Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you playing small in your jewelry business because you're waiting to feel more confident first?

In this episode of the Jewelry Business Academy Podcast, I'm joined by Shauna Naeckel, founder of Sea Fern Collection, to talk about what changed when she stopped casually showing up for her brand and started becoming fully obsessed with it. Shauna shares how her jewelry business began as a stress relief outlet from her corporate job, how she eventually took the leap into full-time entrepreneurship, and how small acts of visibility helped her build confidence, sales, and loyal super fans.

We talk about wearing your own jewelry, speaking with conviction, creating a consistent event display, asking for help, setting boundaries, and why rejection feels so personal when you're selling something you made by hand. If you're ready to stop hiding behind your business and start showing up with more belief, this episode is going to light a fire under you.

What You Will Learn in this Episode:

1. Why being obsessed with your jewelry brand helps customers become obsessed too
2. How small visibility steps can build confidence and drive more sales
3. Why rejection feels so personal as a handmade jewelry designer and how to move through it
4. How consistent branding, event displays, and customer touchpoints create stronger brand recognition

Topics Discussed:

• Leaving corporate life to build a jewelry business
• Becoming the face of your brand
• Creating super fans and brand recognition
• Selling handmade jewelry at events and markets
• Setting boundaries and asking for help
• Investing in yourself and building creative support

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Ready to grow + scale your jewelry business? Work with me → https://www.jewelrybusinessacademy.ca/

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Website | https://www.seaferncollection.com/