Trying to increase your visibility this year? It’s time to shift how you look at podcasting as a marketing tool. You don’t need to have your own show to reap all the podcasting benefits and in today’s episode, Gwen is joined by publicity expert, Christina Lenkowski, to break it all down for you.

Christina defines the difference between owned, paid, and earned media as well as why podcast guesting may just be the most overlooked, yet powerful, strategy for building trust, authority, and consistent leads in your business. You’ll also learn how to decide whether launching your own podcast or guesting on others’ shows is the right move based on your goals, capacity, and stage of business.

Christina shares why so many entrepreneurs struggle to see results with podcasting, how to use podcast interviews as a lead generation machine, and the exact ways to turn one conversation into multiple pieces of content that boost your SEO, nurture your audience, and warm up your sales calls before they even happen.

This episode also dives into the role of AI in content creation, the importance of human connection in a saturated digital world, and how podcast visibility can dramatically increase trust—especially for service-based businesses. If you’re ready to attract warmer leads, build authority faster, and create a marketing strategy that compounds over time, this conversation will show you exactly how to make podcasting work for your business instead of becoming another thing on your to-do list.

Links Mentioned in Today’s Episode:

Register for The Business Accelerator Retreat: https://www.magicmirrormarketing.com/retreat!

Connect with Christina on Instagram

Work With Christina by going to https://www.publicityxchristina.com/

Connect with Gwen:

Visit Grit and Tenacity Consulting at https://www.gritandtenacityconsulting.com/

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode!

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!