『#268: Chanel – From Orphan to Empire』のカバーアート

#268: Chanel – From Orphan to Empire

#268: Chanel – From Orphan to Empire

無料で聴く

ポッドキャストの詳細を見る
Snippet Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those. [Oliva Gibbs Law Ad] Dave Young: Welcome back to the Empire Builders Podcast. And Dave Young here, Steve Semple over there. That doesn’t mean anything if you’re just listening to this in your car. I don’t know which one of us is here and which one of us is over there. But Stephen told me as the countdown started, he said, “Hey, I got another fashion topic for us.” And I’m like, “Shh, quiet. Let me guess. Let me guess because knowing me, maybe it’s something I know this time.” Right? Right. So I’m thinking Columbia fishing shirts. Stephen Semple: I think your other guess was Carhartt. Dave Young: Carhartt? Pants from Walmart or Sam’s Club. Probably not those, knowing you and your European travels and your fine taste. Stephen Semple: I think you’ve heard of this one though. I think you’ve heard of Chanel. Dave Young: Oh, Coco Chanel. Stephen Semple: Yes. Dave Young: She was in tight with the Germans, wasn’t she? Sort of accused of that? There’s intrigue. There’s movies. Stephen Semple: Oh yeah. Dave Young: There’s a whole miniseries and things. Stephen Semple: There’s a whole bunch of stuff about Coco Chanel, but she did a lot of innovation in fashion man. And I’m going to say this is one, given some of the background things that happened, I struggled a little bit with sort of creating the through line here because I didn’t want all of that stuff to overshadow some of the amazing things that she actually did in the fashion world that was unbelievably innovative. Dave Young: Cool. Stephen Semple: And today, Chanel remains one of the largest, most profitable luxury companies in the world. They are privately owned by a German family, the Wertheimer family. And so therefore, it doesn’t receive the same attention because it’s not publicly traded, but they do publish annual financials. And so 2025 revenue was 19.3 billion US, profit of 4.7 billion, 38,000 employees operating in a hundred countries. And to put that in perspective, that makes them the same size as Hermes, makes them bigger than Ferrari, 50% larger than Rolex. Really about the only one that’s larger is LVMH, but LVMH is like 75 luxury brands. So it’s a big deal. Really, really big deal. One of the other things I found interesting is they own dozens of these specialist artistry that do embroidery and feathers and- Dave Young: Really? Stephen Semple: … and do other luxury components. And they pretty routinely invest about a billion dollars annually in capital investment. Dave Young: Wow. Stephen Semple: They’re an interesting company, especially when you consider it all started with one tiny shop that sold hats in 1910. Dave Young: Hats? 1910? Stephen Semple: Just hats, yeah. Coco was born Gabriela Chanel. The name Coco was actually a nickname that came later when she was doing singing in Samoa, France in 1883. So in 1885, her mother dies. She’s 12 years old. She goes to an orphanage where she learns how to sew. Now in 1903, she’s working as a clerk in a seamstress in a shop in Milan that sells lingerie and linens and hosieries and things along that lines. And she’s also singing in cafes, which is where she gets the nickname Coco. Dave Young: Okay. Stephen Semple: Now it’s here that she meets Etienne Balsan, who’s an aristocrat, and Coco becomes his mistress and lives with him. And one of his passion is breeding horses. So she gets into the whole horse set thing. And there’s these early pictures that show her kind of really dressed very tomboyish for the time, really dressed for the outdoors. And she starts making hats and she wants to open a store selling hats. Now he feels this is kind of a bit of a passing fancy. So he lends her some money and says, “You can do this out of my apartment in Paris, but we’re not going to do this ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません