Most people think they know what they're eating because they read the label.

Grass-fed. Organic. High protein. Product of the USA. Low calorie. Clean ingredients.

But that label is the end of the story, not the beginning.

The beginning is the soil. The animal. The feed. The farm. The chemicals. The confinement. The way the food was raised, processed, mixed, marketed, and sold before it ever reached your plate.

And that's where a lot of people are getting fooled.

In this episode of The Kris Gethin Podcast, I sit down with Will Harris, fourth-generation farmer and owner of White Oak Pastures, to break down what most people never see about the food system. We talk about why industrial food became built around cheapness, volume, and taste, why regenerative farming is the opposite of that model, and why knowing your farmer may tell you more than any label ever could.

Will Harris is the fourth-generation owner of White Oak Pastures in Bluffton, Georgia. After decades in industrial cattle farming, he rebuilt the farm into a regenerative, multi-species operation focused on soil health, animal welfare, nutrient-dense food, and restoring local food systems.

What's Discussed:

(03:50) How White Oak Pastures became a fourth-generation family farm.

(07:27) Why Will walked away from the industrial farming model he was trained in.

(09:22) How regenerative farming changed his soil organic matter from 0.5% to 5.5%.

(13:40) Why modern food became built around cheapness, volume, and taste.

(19:23) What "Product of the USA" labeling actually meant for years.

(23:28) What most people don't know about supermarket ground beef.

(44:19) Why real animal welfare includes instinctive behavior, not just food and water.

Listen to this episode if you want to understand what's really behind your food, why the source matters, and why the farmer behind the product may be just as important as the label on the package.

Find more from Kris Gethin:

Website: krisgethin.com/

Instagram: @krisgethin/

YouTube: youtube.com/krisgethin

2 Shred: unmatchedsupps.com/products/2shred

Follow Will Harris:

• Website Link: https://whiteoakpastures.com/

• Instagram: https://www.instagram.com/whiteoakpastures/

Thank you to our sponsors:

NovaPrime Labs www.novaprimelabs.com
Unmatched Supps www.unmatchedsupps.com
Biostack Labs www.biostacklabs.com

Resources Referenced in This Episode:

Red Light Therapy
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• Collagen

• BPC-157

• TB-500

• GHK-Cu

• KPV

• Cartalax

• Sigma / Bio Cartilage / Nova Cartilage

• Vesugen