#26 Naïve - A Danish Icon (4): Vinyl, independence & the second life of Naïve
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#26 Naïve - A Danish Icon (4): Vinyl, independence & the second life of Naïve
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Final part (4/4) with Claus Berthelsen (Naïve):
Catalogue revival, vinyl vs digital, and how Endurance (2020) + Take It In (2023) were made — on Naïve’s own terms.
Check out the episode website
We talk about how Naïve’s back catalogue returned to digital platforms and how vinyl releases helped spark a renewed momentum and a “second life” for the project.
Claus goes deep on format and intent: why digital access is brilliant, but the physical copy is a different kind of statement — tactile, fixed, and curated like a piece of art.
We also break down the newer albums: Endurance (2020) as a multi-producer patchwork and Take It In (2023) as a more unified record because Claus produced it himself building songs inside a consistent sound palette and even writing an ending track late in the mix to complete the arc.
We end on independence: language choices, refusing to compromise, and why Naïve is increasingly studio-first - doing the work when it’s right, not when the industry wants it.