Discover how aerospace aesthetic art and strategic sales principles can help your flight school or aviation business stand out in a crowded market .In this unique episode of the Aviation Business Podcast, host Tim Jedrek sits down with Marty Tascona to explore an unexpected intersection: fine art meets aviation marketing.

Marty shares his father Tony Tascona’s pioneering work using aircraft materials like aluminum and epoxy resin to create stunning aerospace-themed art, and reveals powerful sales and marketing lessons applicable to any aviation business.What You’ll Learn: • How to position your flight school with a unique value proposition (UVP) that sets you apart from competitors • The “aerospace aesthetic” concept and why adding creativity (STEAM vs STEM) attracts more students and customers • Strategic marketing fundamentals: niche definition, positioning, and innovative messaging • How to create a category where you can be first, rather than competing in saturated markets • Why FBOs and flight schools should consider art and design in their customer experience • Sales tactics from a seasoned professional that apply to aviation business development Featured Guest: Marty Tascona - Executor and copyright holder of renowned Canadian artist Tony Tascona’s aerospace-inspired artwork About Tony Tascona:
Tony Tascona (1926-2006) was an Order of Canada recipient who worked as an electroplating technician for Canadian Aviation Electronics (CAE) and Air Canada . His pioneering use of aviation materials like aluminum, lacquer paints, and epoxy resins created a unique body of work that bridges art and aerospace engineering.Timestamps:
00:00 - Introduction
03:17 - Marty’s background and connection to aviation
10:25 - Sales and marketing strategies for aviation businesses
18:28 - STEM vs STEAM: Adding creativity to aviation
24:05 - Tony Tascona’s aerospace aesthetic artwork
42:40 - Perseverance and doing the work that matters
43:31 - Call to action and final thoughtsResources Mentioned: • Tony Tascona Art: tonytascona-art.com • Right Rudder Marketing: rightruddermarketing.com 🎯 Are you a flight school owner looking to grow? Right Rudder Marketing specializes in helping flight schools increase student enrollments and revenue through proven digital marketing strategies. Visit rightruddermarketing.com to learn more about our services and download our free Flight School Marketing Handbook .📧 Subscribe to our channel for more aviation business insights, marketing strategies, and interviews with industry leaders who are transforming flight training .