I get asked about this all the time: "Do I really need to show my address on Google Business Profile?"

The answer is actually more nuanced than most people expect. For a lot of wedding businesses, hiding your address is the right setup, and you can absolutely still have a Google Business Profile without sharing your home address publicly.

In this episode, I walk through the SEO tradeoffs, Google's current verification rules, and why this decision has gotten a lot more complicated over the last few years. If you've been putting off setting up your profile because of privacy concerns, this should help!

What I Cover:

- Whether you actually have to show your address on Google Business Profile

- How service area businesses work and why they're often the right fit for wedding pros

- The visibility advantages of published addresses (wonk wonk)

- Why Google's verification process changed

- My thoughts on whether you should remove an address that's already verified and visible

Resources Mentioned:

- Google Business Profile: business.google.com

Your Next Steps:

👉 Learn more about Sara Does SEO: https://saradoesseo.com/

👩‍💻 Check out our SEO services for wedding pros and photographers: https://saradoesseo.com/get-more-info/

💌 Connect with me on Instagram @saradoesseo!