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Welcome to Show 243 of the Laundromat Resource Podcast! In this episode, host Jordan Berry reconnects with Beau Perra of Lotta’s Laundry, who returns to share a candid update on a whirlwind year full of growth, challenges, and hard-earned lessons in the pickup and delivery laundry business. If you’re a seasoned laundromat owner or just starting out, you’ll want to tune in—Beau Perra dives deep into what it takes to scale from humble beginnings, juggling growing pains, hiring for the first time, and building a brand that stands out in the community.

You’ll hear actionable insights on marketing, systemizing, hiring, and the mental game of entrepreneurship—plus tips for anyone looking to start or scale their own laundry service. As Jordan Berry says, pick one lesson from this jam-packed conversation and put it into action today. Whether you’re looking to buy your first laundromat or level up your current operation, this episode is loaded with inspiration and practical advice. Let’s dive in!

In this episode, Jordan and Beau discuss:

00:00 "Building a Brand with Community"

09:29 Scaling Through Innovation and Partnerships

13:07 "Adapting to Customer Needs"

18:20 Entrepreneurship Through Lived Experience

24:53 "Balancing Control and Delegation"

30:09 Growth Requires Patience and Confidence

36:55 Consistency Fuels Growth

37:59 "Focus, Learn, Grow, Repeat"

48:00 Focused Growth in Laundry Industry

50:29 "Hiring: Attitude Over Skill"

59:11 Empowering Team Roles Frees CEOs

01:03:09 "Attracting Talent Through Leadership"

01:07:17 "Adapting Business Plans Over Time"

01:11:27 "Just Start and Network"

01:17:01 "Scaling Business with Strategy"

01:23:19 "Relationships Drive Business Success"

01:26:47 "Goodbye"

🔗 Resources and Links:

• Laundromat Resource
• Jordan@laundromatresource.com
• Instagram: Lottaslaundry
• Website: lottaslaundry.com

Show Notes

• https://laundromatresource.com/show243

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