Many coaches, practitioners, and helpers genuinely love the work itself, but somewhere along the way, forget they’re also building a business.

In this conversation, Barb and Aila explore the identity shift that happens when you stop separating the work you love from the business that supports it. They talk about relationship-building, direct vs. indirect business activities, creating consistent opportunities for connection, and what it means to become more resilient in the long game of growing a practice.

This is a conversation about discouragement, visibility, service, and learning to embrace the business side of your work without losing the heart of why you do it.

SHOW NOTES:

• [00:00] - Welcome to Inside the Practitioner's Path!
• [01:10] - Embracing the Business of Coaching
• [04:01] - The Distinction Between Coaching and Business Skills
• [07:16] - Building Relationships for Business Success
• [10:21] - Direct vs. Indirect Business Building
• [13:13] - Creating Consistency in Client Acquisition
• [16:11] - The Long Game in Business
• [19:06] - Overcoming Discouragement in Business
• [22:15] - The Importance of Connection and Community
• [25:00] - Treating Your Practice Like a Business
• [28:21] - Aligning Passion with Business Goals
• [29:56] - Thank you for listening!

SHOW LINKS:

• Visit Aila’s Website
• Follow Aila on Instagram and Facebook
• Follow Barb on Linkedin and Instagram