Dr. Cory Rich has spent 40 years trying to understand one thing — what brings out the very best in the human condition. As a mental performance coach, he's worked with elite triathletes, Native American tribes using equine-assisted healing, addiction recovery programs, and everyone in between. And at the center of all of it is a question he first started asking when his father died in a car accident and he was seven years old.

Cory sits down with me to talk about losing his dad, his aunt, his uncle, and his grandmother all before he was a teenager — and why none of it turned into bitterness. We get into his Pure Intelligence framework and what he calls the fourth and crowning intelligence — spiritual intelligence — and why developing it is more predictive of health, performance, and happiness than any drug or therapy on the market. We also talk about the day a doctor told him he probably wasn't going to survive the next few days, and what that kind of clarity does to a person's sense of what actually matters.

This one goes deep fast and never really comes up for air. We cover identity architecture, why 95% of our decisions are made subconsciously, the difference between post-traumatic stress and post-traumatic growth, and why the most important question you can ask yourself right now is — if I died tomorrow, would I have any regrets?

Oh, and SQ doesn't just stand for Stupid Questions. Turns out it also stands for Spiritual Quotient. Cory noticed it on the wall behind me and smiled. I think that's about right.

The Transformational Power of Pure Intelligence — available on Amazon
Cory’s Site: https://www.pureintelligence.life

Cory’s IG: https://www.instagram.com/coryareich/

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