Shay Thieberg is a LinkedIn-certified expert, psychologist, and co-founder of MAIA Digital, where he helps professionals and organizations harness LinkedIn as a strategic engine for visibility, authority, and business growth. With a foundation in behavioral science and years of hands-on experience guiding leaders and brands, Shay brings a rare blend of analytical depth and practical execution to the world of digital thought leadership.

In this episode, Shay breaks down why so many professionals underutilize LinkedIn and how a more intentional, psychology-informed approach can dramatically increase reach and influence. He explains the difference between posting content and establishing true thought leadership, emphasizing the importance of consistency, clarity of expertise, and human-centered storytelling. Drawing from MAIA Digital's work with hundreds of clients — as well as his collaborations with LinkedIn's internal teams — Shay shares what the platform's algorithm is rewarding right now, including the rising value of video, strategic commenting, and relationship-based engagement.

Shay also offers a forward-looking view of LinkedIn's evolution, highlighting the growing role of AI-assisted workflows, enhanced integrations with tools like Canva and Calendly, and the platform's shift toward richer community interaction rather than passive scrolling. Throughout the conversation, he provides practical, grounded guidance for leaders who want to strengthen their digital presence in a way that builds credibility, trust, and genuine connection.

This episode is a must-listen for professionals seeking to elevate their leadership brand, amplify their organization's voice, or leverage LinkedIn as a long-term strategic asset for growth and opportunity.