Episode Summary:

Part three takes you beyond your warm network and into the online world where clients are actively searching for freelancers right now. From Upwork and Fiverr to LinkedIn and visual platforms like Instagram, TikTok, and YouTube, this episode breaks down how to use online marketplaces strategically — without getting stuck in the low-paying trap. Learn how to position yourself, stand out in crowded feeds, and turn platforms into stepping stones that lead to long-term, high-quality clients.

Episode Highlights:

• How to treat freelance platforms as a launchpad, not your forever home
• What separates good clients from red-flag clients on Upwork and Fiverr
• The profile elements that instantly boost your credibility
• Why customized proposals outperform copy-paste every single time
• How to tighten your LinkedIn headline and show up as an authority
• Using Instagram, TikTok, and YouTube to showcase your work and attract inbound leads

Key takeaways:

• Be Strategic. Marketplaces work when you use them intentionally, not passively.
• Quality exists. Upwork and Fiverr aren’t “bad” — you just need to vet clients carefully.
• Your profile is your storefront. Make it about the problems you solve, not just your skills.
• Visibility wins. Whether on LinkedIn or TikTok, consistent posting builds authority and trust.
• Think long-term. Platforms are stepping stones to stronger client pipelines you control.

Action steps:

• Audit your profile on at least one platform (Upwork, Fiverr, LinkedIn) and update your headline to be outcome-focused.
• Apply to 3–5 well-reviewed client postings using tailored proposals.
• Share one helpful post on LinkedIn about your freelance skill or process.
• Post one visual piece of content (reel, short, carousel) showcasing your work or behind-the-scenes process.
• Track applications, replies, and profile changes weekly to see what’s working.

Resources & Links:

Freelance Reset Checklist (link) – https://remoteofficeworld.com/

Al’s LinkedIn: https://www.linkedin.com/in/allan-calder-59066391/

Podcast website and subscribe links: https://remoteofficeworld.com/the-freelance-insider-show/

Host Bio:

Al Calder is the host of The Freelance Insider Show, dedicated to helping new freelancers build sustainable businesses with real-world strategies that work. With over a decade of experience as a writer and solopreneur, Al brings honest insights and actionable steps to every episode.

Follow The Freelance Insider Show so you don’t miss Part 4 — a deep dive into cold outreach, cold email scripts, and pitching strategies that actually get responses. And don’t forget to grab the free Freelance Reset Checklist at https://remoteofficeworld.com/.