On the Events Demystified Podcast (CEO Edition), host Anca interviews Heather Reid, CEO and founder of Planner Protect Inc., about bringing fairness, clarity, and education to event contracting. Reid shares how she became an “accidental planner,” developed a passion for reading and negotiating contracts, and launched Planner Protect in 2013, with demand surging during COVID as organizations revisited signed agreements. She explains what being a CEO means as the “Chief Everything Officer,” emphasizes that supplier-drafted templates prioritize supplier interests, and argues balanced contracts create true partnerships. Reid describes pivotal moments that led her to teach the “how” and “why” of negotiation, including securing venue-cancellation protections for a client, and discusses gaps in contracts around evolving risks like food safety and emergency preparedness. She introduces the Certified Event Contract Professional (CECP) program and shares how to connect with her.

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👉 Episode Notes: ⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠

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Sponsored and Produced by ⁠⁠⁠Tree-Fan Events Production LLC⁠⁠

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Original Podcast Music written by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry

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