So, our Natural Order Of Things mini series continues...

Almost everyone does this... they have an idea for a business on Monday and they're trying to market it by Tuesday, having sailed right past the four layers that would have made the marketing actually work. And then they wonder why nobody's listening.

This week we're on layer five: Speaking Up. The marketing layer. And I won't let you near it until the layers before it are solid, because marketing built on shaky foundations is basically just shouting.

Most marketing advice was never written for businesses like ours. It was written for the ones optimising for volume, virality and the algorithm, where the offer is interchangeable and the only goal is to be seen by more people than the competition. That isn't us. We're building something quieter and far more durable, and it's built on trust.

So this episode is about marketing the way it should actually feel for a soul-led business. Knowing your people so well you could finish their sentences. Choosing one or two platforms and showing up there fully, instead of repurposing yourself into the ground across six. And understanding the four phases every bit of marketing has to move through, whatever channel you happen to love: visibility, lead generation, nurture, and the honest invitation to work with you.

I also get into consistency, which is easily the most misunderstood word in marketing. It is not posting every day. It is not punishing yourself for sending the email on a Wednesday instead of a Tuesday. It's showing up reliably and recognisably as you, for long enough that people trust you're not about to vanish on them. I've been doing this podcast for four years. The first year brought me virtually no business at all. Marketing works, but it asks you to back yourself and then give it long enough to prove you right.

Next week, layer six: Honest Invitation. The sales layer. Because once the right people are raising their hands, the only question left is whether you can invite them in clearly and warmly, without it ever feeling like they're being sold at.

Mentioned in this episode

The Natural Order of Things, the book. My gift to you, free to download: https://gillmoakes.com/natural-order-book

Your Speaking Up companion worksheet, an editable PDF so you can type straight into it and keep it: https://gillmoakes.com/215

The Wild Way, my membership for soul-led women. £22 a month at the founding rate, locked in for as long as you stay.

We gather live on Zoom twice a month, at new moon to set intentions and at full moon to release and reflect, with hot seat coaching, a community hub, and a recorded class each month.

Our first new moon call is today, 15th June, 5pm UK time (12pm Eastern), our first full moon call is on 30th June 5pm UK time (12pm Eastern)

JOIN NOW - https://gillmoakes.com/wildway