What if the success of your MedTech product was determined months before launch?

Many MedTech founders believe that strong clinical evidence and a great product are enough to drive adoption. In reality, successful launches begin long before launch day. In this episode, Hakeem shares the five biggest lessons from his conversation with Holly Miller, revealing how to prepare the market, build demand, and move your product from a "nice-to-have" to a "must-have."

Listeners will discover:

• Why clinical evidence alone doesn't create adoption
• How to position your MedTech product as a must-have for the right audience
• The five practical lessons that help founders build demand before launch and improve their chances of commercial success

Play this episode now to discover the five lessons that will help you prepare the market, accelerate adoption, and give your MedTech product the strongest possible commercial launch.

Full episode with Holley - #211

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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.