What if the success of your MedTech product is decided months before you ever launch it?

Many clinician founders believe commercialisation begins once regulatory approval is achieved and the product reaches the market. In reality, the companies that achieve the strongest adoption are already building demand, educating the market, and creating advocates long before launch. In this episode, Hakeem unpacks Holly Miller's decision-making framework and explains why belief—not just evidence—is the foundation of successful MedTech adoption.

Listeners will discover:

• Why clinical evidence builds credibility but doesn't automatically create adoption
• How to market the problem before marketing your MedTech product
• Why building advocates and demand before launch gives MedTech companies a significant commercial advantage

Play this episode now to discover how to build belief, create demand, and give your MedTech product the best chance of commercial success before it even reaches the market.

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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.