Why do artists like Lady Gaga, Chappell Roan, and Taylor Swift command obsessive loyalty — while most brands feel forgettable?Because they understand something most founders don’t:A brand is not your whole personality.It’s a deliberate persona.In this episode of Unfck Your Brand, we break down: • What a brand persona actually is (and what it’s not) • Why Lady Gaga built an alter ego instead of “just being authentic” • How Taylor Swift reinvents without losing archetypal coherence • Why Chappell Roan’s theatricality is strategic, not accidental • The psychology behind archetypes and subconscious brand attachment • Why “just be yourself” is lazy branding adviceIf your brand feels diluted, inconsistent, or forgettable, this episode will show you why.If you want to architect a brand persona that actually commands attention, authority, and loyalty…Brand by Design: The Psychology of Magnetic Brands is where we build it.Inside, you’ll learn how to: • Define your brand archetype • Clarify your brand engine (identity, narrative, enemy) • Develop a persona that aligns with your leadership and long-term vision • Build subconscious magnetism instead of surface-level strategyEnrolment details are here: https://www.ashleybrianaeve.com/brand-by-design-101Stop trying to be everything.Start becoming unforgettable.