What’s the secret to being a great storyteller? In today’s episode, I’m talking with Jen Olmstead, co-founder of Tonic Site Shop and storytelling extraordinaire. We’re diving into why photographers and entrepreneurs need to include storytelling in their marketing, plus a real example where Jen turns one of my wildest stories into an epic business email.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Meet Jen (2:01)

Why Jen has so much material (4:12)

To the entrepreneur who thinks their life is “too boring” for storytelling (6:24)

The framework for crafting a story and tying it into your business (11:12)

Relating a wild story to your business and audience (18:38)

Where you’re getting it wrong connecting stories to your business (21:16)

Turning one of Sabrina’s stories into a business email (24:23)

How to get better at telling stories (33:08)

Why photographers need to tell stories (35:53)

Connect with Jen:

Email List: tonicsiteshop.com/tonic-vip

Website: tonicsiteshop.com

Instagram: instagram.com/tonicsiteshop

Connect with Sabrina:

Website: sabrinagebhardt.com

Instagram: instagram.com/xo.sabrinagebhardt

TikTok: tiktok.com/@xo.sabrinagebhardt

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