Welcome back!

If you’ve ever entered a new year with a weight-loss goal and felt the familiar “all in → burnout → shame → start over” cycle, this episode is for you. I’m breaking down why that happens — and exactly how to build a plan that’s focused on long-term change, not short-term motivation.

In this episode, I cover:

1) Your goal is deeper than the number. Most people don’t just want to “look thinner.” They want better sleep, more energy, less food noise, and the freedom to get dressed without spiraling into body shame. The desire is rooted in quality of life — and our plan needs to match that depth.

2) Why weight loss doesn’t automatically change how you see yourself. I share a powerful example of someone who lost nearly 100 pounds but still felt like the same person in a larger body. This is common for anyone who has struggled long-term — and it’s one reason why identity work matters.

3) Outcome goals vs identity goals (quick recap).

• Outcome goal: what you want to achieve (ex: lose 20 pounds, reduce binge eating, improve A1C).
• Identity goal: who you become in the process (ex: “I’m someone who nourishes my body consistently.”) Outcome goals give direction. Identity goals create lasting behavior change.

4) My 5-step “New Year, Better Me” system. I walk you through how to translate an outcome into identity and daily actions:

• Name your outcome (your “North Star”)
• Ask: Who is the kind of person who achieves this?
• Choose one identity statement/mantra (short, specific, believable)
• Translate identity into small, winnable daily actions
• Reinforce identity by “collecting evidence” (micro-wins that prove this is who you are now)

5) The micro-win mindset that changes everything. Every action is a “vote” for who you’re becoming — you don’t need perfection, just a majority.

6) Bonus: choose an accountability partner. Isolation fuels backsliding. I challenge you to pick someone you trust, set a weekly check-in, and review your evidence together.

Resources + Template

I’m including a game plan template in my Anchored Living newsletter (sent Monday evenings). Subscribe through the link in the show notes to grab it and build your plan.

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FINALLY move the chains on your weight loss goals and start making progress with your Winning at Weight Loss Breakthrough Session! This is a 1 hour, 1 on 1 coaching session where I will complete a full lifestyle audit & give you the game plan you need to start WINNING. Click here to get started: https://sambaronenutrition.myflodesk.com/ukqndwhtid

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Email me: sam@theanchorednutrition.com