Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Cat Johnson joins us for Episode 11 to dive into a topic that’s the backbone of coworking—but also one of its strongest marketing advantages: community-building.

If you’ve been in the coworking world a while (or even if you’re just getting into it), you’ve probably heard of Cat. She’s a content strategist, brand community builder, founder of The Lab and Coworking Convos, and the author of The Daily Co.—a book that’s practically required reading in indie coworking circles.

It’s easy to talk about “community” as a warm-and-fuzzy idea. But if you want to stand out in an increasingly competitive market, community can’t just be a vibe—it has to be your strategy.

In this episode, we talk about:

• Why community-building is the “unbuyable” marketing advantage that outlasts paid ads
• How to market authentically when your product is human connection
• The DNA of great coworking brands—and why it’s upstream of community
• How neighborhood marketing turns your space into a local hub
• What community looks like for indie brands vs. big operators
• How to translate member interactions into powerful marketing language
• Why every coworking space should ask: “Who are we without the space?”

Plus:

• Cat shares the journey from record stores to coworking community leadership
• Kevin and Taylor geek out on gardens, germination, and other analogies
• We talk about how even introverts fit into a community strategy

We’re thrilled to have Cat as our first guest—sharing insights you won’t want to miss.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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There’s a reason we saved this one for Episode 10! It’s a long, hard, analogy-laden look at marketing strategy for coworking spaces—and a technical glitch means you don’t have to hear Taylor talk for the last 15 minutes of the pod!

Over the last few months, we’ve talked about ads, content, SEO, metrics, and more—but strategy is what ties it all together. This episode is your anchor.

In it, we talk about:

• The difference between business strategy and marketing strategy—and why you need both
• What it really means to be differentiated in your market
• How to be remarkable without resorting to gimmicks
• Why clarity is your strongest competitive advantage
• How to define your audience and know what they actually care about
• The marketing KPIs that should guide your decisions—not just make you feel good
• The real role of brand in a relationship-driven industry like coworking
• When to trust your gut—and when to check the data

Plus:

• Kevin breaks down the core tenets of marketing strategy in the coworking space
• Taylor calls out the things marketers love to overcomplicate
• We both talk through what’s working, what’s not, and what’s next

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.

It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.

In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.

We talk about:

• Why your blog should serve your business first—not some imaginary reader
• What topics matter most based on the intent of your audience
• The blog “barbell strategy”—quick-hit content + long-haul SEO plays
• Why keyword research is your cheat code (and how to do it in 10 minutes)
• What metrics to track besides pageviews
• How to know when it’s worth your time (and when it’s not)
• Frequency vs potency: how to set a cadence that doesn’t burn you out

Plus:

• Kevin breaks down the real ROI of content—even if it doesn’t “go viral”
• Taylor shares the framework we use to brainstorm topics for clients
• We both talk about the traps we’ve seen (and fallen into) when blogging for coworking

And we’re giving away a free blog writing course to help you get started without overthinking it.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.