Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

Want to take some of the most time-consuming parts of your coworking business—like nurturing and chasing leads, welcoming new members, or asking for reviews—and put them on autopilot?

Enter: email automations.

In Episode 7, we talk about why email is one of the highest-ROI marketing channels—and how automations help coworking spaces communicate the way people expect to engage today: with timely, relevant touchpoints that guide decisions and build deeper connections.

We cover:

• How to save time by automating manual tasks like lead follow-ups, member onboarding, and review requests
• How to reduce churn and boost retention by staying top of mind with existing members
• Why welcome emails, member onboarding, and Google reviews should be your first automations
• How to increase conversions with personalized, well-timed touchpoints
• Why automations help you build trust by delivering the right message at the right time
• How to use tags, segments, and custom fields to understand your audience better—and market smarter
• What high-performing coworking operators are doing right (and what others are still getting wrong)

Plus:

• We discuss real-world examples of how data from automations can shape marketing strategy
• Why a solid email strategy is worth the effort—and how to make it easier to implement

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

In Episode 6, Kevin and Taylor unpack what it means to adopt an e-commerce mindset—and the far-reaching marketing benefits that can come from doing so.

This episode explores:

• Why an educated buyer is a happy buyer—and how productizing your services makes your marketing (and sales) way more effective
• How to reduce friction and increase conversions on your site
• How to track your ROI on ad spend
• Why even premium offerings like team suites benefit from being shoppable
• What high-performing spaces are doing right (and what others are still getting wrong)

This isn’t just about selling online. It’s about building a system that works harder, converts better, and helps your marketing drive more revenue.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

---------------------------------------------------------------------------------------------------------------------------

If you’re a coworking operator, consultant, or service provider trying to figure out how to actually use AI without losing quality, creativity, or trust—this one’s for you.

In the latest episode, we dig into:

• How AI is changing marketing for coworking spaces and service businesses
• Why better inputs matter more than chasing the latest tools
• Where AI fits into a real marketing strategy (without making your content sound robotic)
• How to avoid the "garbage in, garbage out" trap that’s flooding the internet with junk
• Why the bar for quality is higher now—and how to stay ahead of it
• How to tackle the stigma around using AI without hurting your brand credibility
• Why you still need to know what “good” looks like when you're creating content

Plus:

• Taylor shares the 40/20/40 rule for using AI the right way without losing the human touch
• Kevin explains why subject matter expertise matters more than ever in an AI-driven world
• We both dig into why every AI project needs a clear strategy behind it if you want it to work

As a bonus, we’re giving away a free 4-step prompt architecture—a tool to help you streamline AI content creation based on your strategy and original materials, so you can create high-quality, on-brand blog content faster.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.