Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Hot takes. Big ideas. Bold predictions on the future of coworking from some of the leading minds in the industry. That’s what you get when you have Liz Elam and Stormy McBride on the pod. So, if you care about coworking, marketing, hospitality, or the future of the industry, you’re gonna want to watch (or listen) to this one start to finish.

For Episode 16, we sat down with the masterminds behind GCUC to talk about where coworking is going, how they somehow keep putting on events that don’t miss, and how content and community are fueling the ride.

We cover a lot in this one, including:

• How they structure pre- and post-conference content to build FOMO and drive attendance
• The GCUC content marketing flywheel, including podcasts, blogs, reels, quotes, newsletters, and community connection (and how, believe it or not, it’s actually a secondary initiative for them)
• The tools, automations, and AI workflows that power it all
• Why hospitality—not real estate—is the future of coworking
• What expansion into multiple countries taught them about values and adaptability
• The “people over property” mindset that everyone in our industry needs to embrace
• How coworking operators can work from their playbook to market their spaces more effectively

This one’s for anyone who wants to understand the trajectory of the coworking industry, and learn how to apply conference-caliber marketing to your local space.

Stormy and Liz don’t just run events. They’re building a movement. And in this episode, they’re sharing the strategy behind it.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

Connect with Hector

This Week in Coworking: https://www.twic.co

Syncaroo: https://syncaroo.com/

LinkedIn: https://www.linkedin.com/in/inztinkt/

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In this episode, we’re joined by Daenerys of the House Targaryen, the First of… wait, sorry, that’s not right. We’re joined by the one and only Hector Kolonas, Co-Founder of Syncaroo, Founder of Included.io, and the mind behind the coworking industry encyclopedia and newsletter, This Week in Coworking.

This episode has it all:

• A full spectrum of movie and TV references, from Game of Thrones to Futurama and beyond (count ‘em up!)
• Why toilet paper is a legit KPI for member churn in coworking spaces
• The dystopian future of AI and how using it to create sh*tty content is bad for the environment

Plus, Hector shares a wealth of practical insight about:

• Newsletter data, personal branding, and building a flywheel of businesses and marketing tools (even if you didn’t mean to)
• Why most operators don’t actually own their data
• How to think critically about what you’re putting into the world
• How to build systems that reduce noise and amplify signal
• What makes an email worth sending—and how to respect the reader’s time
• What operators should really be measuring (hint: it’s not just open rates)

If you’re running a space, scaling your ops, or thinking about how your content, systems, and services all connect, this one’s worth your time.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

Connect with Jamie

Website: https://everythingcoworking.com/

LinkedIn: https://www.linkedin.com/in/jamierusso/

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There’s never been a better time to start a coworking space. The opportunity is massive, and people like Jamie Russo are making the playbook accessible.

Jamie’s been in the trenches, starting, running, and selling coworking spaces before launching Everything Coworking to help operators build profitable, community-driven businesses from day one.

In Episode 13 of 2 Marketers and a Coworking Podcast, we dig into the strategies for building and marketing a coworking business that works for you and your members.

In this episode, Jamie shares her insight on:

• Why “community” is more than a buzzword and how to make it a real asset (but only after you’ve got a profitable model in place first)
• The common missteps new operators can avoid with the right guidance
• Balancing financial performance with vibrant culture
• How to think like a marketer, even if you’re not one (and why you need to)
• Why a clear brand matters more than ever in a crowded market

Plus:

• Kevin weighs in on why brand positioning needs to happen before you open your doors
• Taylor speaks on the marketing traps operators fall into and how to dodge them

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.