Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Video marketing is quickly becoming a high-ROI, hyper-relevant medium, and a significant competitive advantage for coworking space operators who choose to lean into it.

And no, we're not talking about Hollywood-level production. It can be as simple as using an iPhone and the willingness to push through being camera-shy.

Video delivers disproportionate results compared to the effort required to execute it:

• Better ad performance on Meta and Google
• Higher conversion rates
• More engagement on your blog, social media, and email

And in an AI-saturated world where everyone's churning out generic blog content, video gives people the human connection they're craving.

The barrier to entry is lower than you think, and the operators using video are seeing real results.

So, we took this opportunity to discuss a few essential ways that video can fit into your marketing strategy:

• Website: Service explainers, productizing your meeting spaces and private offices, and location tours that actually sell
• Video podcasts + YouTube + LinkedIn-first video: Building thought leadership and brand authority like what we're doing right now (meta, we know)
• "Asset Zero" for content repurposing: Interview members, capture event footage and b-roll, record expert conversations—then parcel that one piece of video into blog posts, emails, and social media
• Digital PR: Building your personal brand to support your coworking brand (bonus: helps with AI search visibility)
• Internal assets: Member portal how-to videos, team onboarding materials, and SOPs that people will actually watch instead of ignoring a 47-page PDF

The key is getting started. Video one isn't going to be perfect. But if you don't do video one, video 20 never happens. Start anywhere—even if it's rough—and build from there.

To help you get started, we're giving away a free shotlist template for photo and video assets you can easily capture in your coworking space.

You can find it here: https://coworking.marketing/resources

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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In this follow-up to Episode 19, we review some of our favorite coworking newsletters, from coworking spaces and industry peers alike, and break down what makes them awesome.

Paired with examples and visual walkthroughs, we talk through what makes these newsletters effective communications that serve both members and prospects, and give people a window into the community's beating heart.

We also call out a few best practices you can borrow from some coworking industry pros you probably already know and follow.

If you want to optimize your newsletter or start one from scratch, this one’s for you.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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We’re giving away some of our secret sauce, and coworking newsletters are the flavor of the week.

Why?

Most coworking newsletters fall into one of two traps: they're either too salesy (every email is a promo) or too generic (corporate content that could come from anywhere). The best ones do something different.

In Episode 19, we break down what makes a coworking newsletter actually worth opening, including the formula we use with clients and what we've learned from studying the operators doing it right.

We dig into:

• Why big players (we don’t like to name names but… we did) miss the mark with their newsletters, and what indie operators can learn from their mistakes
• The 80/20 rule for multi-location newsletters: 80% centralized brand content that works everywhere, 20% localized to make it feel personal and relevant
• How to segment your list so prospects and members get the same core content but tailored for where they are in their journey (and why one newsletter to everyone usually works better than you think)
• Newsletter ingredients that actually drive engagement, like job boards, member spotlights, event listings, upcoming availabilities, and curated resources, plus how to balance value with promotion
• List hygiene and tagging strategy so you can send hyper-targeted emails based on status, location, and services (plus how to retroactively fix a messy 20,000-person list)
• Frequency vs. quality, plus why monthly is the minimum and how to make every send valuable enough that people actually look forward to opening it
• The books you need to read right now: Nobody Wants to Read Your Sh!t by Steven Pressfield; Jab, Jab, Jab, Right Hook by Gary Vaynerchuk; and Youtility by Jay Baer

Plus, we discuss the newsletters we love, including East Room, The Root, Central Office, Launch Workplaces, Shift Workspaces, 25N, This Week in Coworking (Hector Kolonas), Cat Johnson, and Everything Coworking (Jamie Russo)

To expand on why those newsletters work, we've also put together a video teardown of our favorite coworking newsletters that you can find in our resource center (coworking.marketing/resources)

If you're running a coworking newsletter (or thinking about starting one), this one's packed with tactical insights you can actually use.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.